Available for new projects

Hi, I'm
Aline Lacerda

Influencer Marketing & International Expansion Specialist

International experience with global technology and gaming companies, leading campaigns across Brazil and the United States and connecting brands with world-class creators.

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3+
International Companies
6+
Years of Experience
14
Featured Creators
Aline Lacerda, Influencer Marketing and International Expansion specialist
Portfolio

Selected Projects

Global campaigns combining market insight, creator relationships, and cultural adaptation.

Tokyo Ghoul: Break the Chains View Project
Localization & Influencer Marketing

Tokyo Ghoul: Break the Chains — FunCat Games

Challenge
Expand the title into Brazil's anime community.
Role
Brazilian Portuguese localization, cultural adaptation, and creator campaign.
2
Featured creators
PT-BR
Localization
2024–2025
Period
The Walking Dead: Survivors View Project
Influencer Marketing

The Walking Dead: Survivors — ELEX

Challenge
Strengthen the game through creators in the US and Brazil.
Role
Strategy, briefs, contracts, relationships, and performance analysis.
2
Markets
2 yrs
Experience
4
Featured creators
U-Dictionary View Project
Digital Marketing

U-Dictionary — NetEase Youdao

Challenge
Develop the educational app's presence in Brazil.
Role
Creator mapping, negotiation, campaigns, and localization coordination.
8
Featured creators
2 yrs
Experience
PT-BR
Market & localization
Services

How I can support your brand

Strategy and campaign operations connecting global brands with the right creators and markets.

Influencer Marketing Strategy

Campaign planning aligned with positioning, audience, budget, and business goals.

Creator Sourcing

Research, qualification, and selection of creators with genuine brand and audience fit.

End-to-End Campaign Management

Briefs, negotiation, contracts, timelines, content approvals, and talent relationships.

International Expansion

Adapting global strategies for Brazil, the United States, and multicultural contexts.

Localization & Cultural Adaptation

Content, campaigns, and products adapted for Brazilian Portuguese while preserving brand intent.

Performance & Learnings

KPI tracking, result analysis, and recommendations to improve future campaigns.

Selected experience

U-Dictionary Campaigns

As campaign manager for U-Dictionary at NetEase, I led the Brazilian strategy from creator selection through final delivery.

8 featured creators · Brazilian market · End-to-end management

Invento na Hora

Invento na Hora

14.1M subscribers

Natan Por Aí

Natan Por Aí

39M subscribers

Renato Garcia

Renato Garcia

31.2M subscribers

EI Nerd

EI Nerd

14.4M subscribers

Jaqueline Guerreiro

Jaqueline Guerreiro

3.96M subscribers

Sessão Nerd

Sessão Nerd

2.69M subscribers

Via Infinda

Via Infinda

2.29M subscribers

RivollPlay Tech

RivollPlay Tech

245K subscribers

ELEX — The Walking Dead Campaigns

At ELEX, I managed global campaigns for The Walking Dead: Survivors across the US and Brazil, coordinating international and local creators.

4 featured creators · US and Brazil · Branding and acquisition

Jazzghost

Jazzghost

23.4M subscribers

SypherPK

SypherPK

10.6M subscribers

WILDCAT

WILDCAT

8.02M subscribers

OfflineTV

OfflineTV

3.3M subscribers

FunCat Games — Tokyo Ghoul Campaigns

At FunCat Games, I supported the title's Brazilian market expansion through strategic influencer partnerships focused on anime communities.

2 featured creators · Brazilian market · Anime community

Vício Nerd

Vício Nerd

740K subscribers

FRED - ANIME WHATEVER

FRED - ANIME WHATEVER

1.4M subscribers

Approximate audiences reported by the channels and shown as a reference of scale.

6+Years
Influencer MarketingLocalization Digital MarketingSocial Media Branding & UAGame Marketing KPI ManagementCopywriting
About Me

Global strategy with cultural fluency

Digital Marketing specialist focused on Influencer Marketing and market expansion, connecting global strategy with local execution across China, the United States, and Brazil.

International Background

Experience at multinational companies, adapting global strategies to Chinese, American, and Brazilian contexts.

End-to-End Creator Management

From sourcing and negotiation to content approval and final performance analysis.

Business-Focused Execution

Campaigns designed to turn visibility into measurable brand and acquisition opportunities.

Contact

Let's work together

Tell me about your brand, market, or upcoming campaign.

Location

Brasília — DF, Brazil

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